Do you have a content calendar? If not, you should! (Yes, I know that I say this all the time – but it’s TRUE!!)
A content calendar serves multiple purposes – and if I haven’t convinced you yet that you need one, let me try again with these five reasons!
Keeps you organized and on track
A calendar will help you organize and plan your content so that it is fresh, consistent, and relevant. You want to be sure that the quality of your work never wavers because, without a good plan in place, things can get out of control quickly!
A content calendar keeps everything organized, so you know what’s coming up next for each channel where you publish content on social media or through other mediums. It also helps keep track of deadlines as well as ideas for future posts, which ensures that nothing gets forgotten about.
Excellent for brainstorming
A content calendar can be a great tool to help you brainstorm future content. You are able to think ahead and plan out what topics, formats, or campaigns might work well in the future without having to worry about doing any actual writing today.
This is especially helpful if you’re trying to come up with ideas for blogs or social media posts that will be spread out over time! If you have this mapped out beforehand, it’s more likely that each installment of the series has fresh and new information which keeps your readers coming back for more!
Helps maintaining consistency
If you’re an entrepreneur, consistency is key. And what better way to maintain that than by having all of your content planned out in advance and spread evenly across the different channels where you publish?
It’s essential for bloggers, entrepreneurs, and influencers alike to have a plan in place so they don’t end up with one blog post on Instagram but then none on Facebook. There will also be less time spent frantically trying to come up with something new at the last minute, which helps ensure more quality work
Helps plan your social media marketing
A content calendar can also be helpful in terms of social media marketing.
If all posts are planned out ahead of time, it’s easier to make sure that a schedule is followed and there aren’t any gaps where nothing gets posted for an entire week – which could cause readership to drop off significantly if they only follow you on one platform! It helps keep the content consistent, so people know what to expect going forward.
Just like keeping track of your content, consistency is key here too!
Keep track of your performance.
The content calendar also makes it easy to keep track of performance.
If you’re trying to grow your following, having a place where all the numbers can be compared, and goals set for improvement will help. You can check your analytics and make notes right on your calendar for easy access.
Have I convinced you yet?
A content calendar is THE WAY to go! Once you create one, you’ll ask yourself why you waited so long!